Inspired by the book "Rise of the Nones," here's a quick look at how culture has changed around us and how the Nones are seeing and hearing the gospel message differently than they were 40 years ago.

Challenge: Is there an adjustment you can make today that will help make your service more accessible? Let us know in the comments below!

Nones stands for Non-Religiously affiliated. By definition, this means if you put out a survey or a census asking what religion those people would associate with, they wouldn’t choose one at all - they would choose none.

Where I live (in the Kitchener Waterloo area), Nones made-up 24% of the region in 2011 (and I would expect that number to be much higher today). Nationally the number of Nones has grown exponentially over the past 40 years from 4% of our population to about 24% as of 2011. As church leaders we can't ignore this - so the topic of Nones has quickly risen among church leaders in all denominations. Questions like ‘What do we need to know’ and ‘what do we do next’ are being asked.